Money Matters Team

How to win at the online shopping game

By Money Matters Team 19/11/2015

Ditch the frenzied crowds and buy your gifts online this Christmas.

Not sure where to start? Our online shopping expert, undercover bargain hunter and blogger Penny Golightly, shows you how to win the online Christmas shopping game, from Black Friday through Cyber Monday and Boxing Day all the way to the January sales.

Black Friday - 27 November

While it's been made famous by images of customers mobbing high street stores, you’ll find plenty of Black Friday deals online at Amazon UK, Currys, eBay, Rakuten UK, ShopTo, Very, and at Sainsbury's and department stores.

GOOD FOR Technology and gadgets, including games consoles, laptops, TVs and small kitchen appliances.

INSIDER TIP Some of these deals will be 'doorbusters', which means eye-catching discounts but likely to be limited stock.

Cyber Monday - 30 November

Probably the UK's biggest online shopping day of the year, Cyber Monday will have plenty of offers similar to Black Friday. Discounted items are likely to include clothing and shoes, and will be from the smaller retailers as well as the retail giants.

GOOD FOR Flash sales on everything from cameras to fitness equipment.

INSIDER TIP Sign up for the newsletters from your favourite retailers. They'll let you know what the best offers are and will more than likely send you some juicy discount codes.

Last-minute sales - 18-24 December

The third week of December has always been handy for discounts on Christmas bits and pieces. But more recently, online shops such as ASOS, GAP, H&M and New Look have started their Boxing Day sales early.

GOOD FOR Christmas cards, paper and decorations, as well as winter coats, clothes and shoes.

INSIDER INFO Don't forget how busy delivery services are at this time of year. If your shopping includes gifts needed in time for Christmas, consider using retailers' free Click & Collect services and pick up in person instore.

Boxing Day sales - 26 December

The day after Christmas is a popular shopping day and many retailers, both on the high street and online, will be slashing their prices.

GOOD FOR Expect reductions on children's toys, boxed gifts, laptops, fashion, furniture, bathroom suites, fitted kitchens, power tools, washing machines and fridge-freezers.

INSIDER INFO Many big retailers start their Boxing Day sales on Christmas Day afternoon, typically Argos, Currys, John Lewis, Marks & Spencer and Next.

New Year sales - 1 January

While January sales have been overshadowed by Black Friday and Boxing Day in recent years, larger retailers will still have extra one-day deals and other offers from New Year's Day onwards.

GOOD FOR The biggest discounts are on winter clothing, furniture and frozen party foods. You can also find good offers on tech and audio equipment at eBuyer, PC World, Richer Sounds and Zavvi.

INSIDER INFO Further discounts appear in mid-January as shops clear warehouses for summer stock.

Penny Golightly's blog shows us how to live the good life for less: pennygolightly.com.

For more savvy ways to save money this Christmas, check out our great feature on creative (and cheap!) present ideas .

This Money Matters post aims to be informative and engaging. Though it may include tips and information, it does not constitute advice and should not be used as a basis for any financial decisions. Sainsbury's Bank accepts no responsibility for the opinions and views of external contributors and the content of external websites included within this post. Some links may take you to another Sainsbury's Bank page. All information in this post was correct at date of publication.

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